Wish I’d thought of that: Students Design t-shirts at Oberlin College

Some students at Oberlin College have gotten quite entrepreneurial in their quest for better, more apropos college t-shirts. Instead of flashing their school’s name across their fronts in gigantic letters, Oberlin students can now sport some pretty cool-looking tops depicting the squirrels or favored library chairs known and loved by the student body. What’s more, the students involved get to learn about design, marketing, and organizing and implementing a successful business plan.

Man, I wish I’d thought of such a cool idea when I was in college! Not that I have a flair for art, but I just think that this project is awesome because the students involved learn so much and everyone loves the new, original t-shirt designs. I would still buy an Oxy t-shirt that featured images of, oh I don’t know, the Greek Bowl where I graduated or my favorite smooshy library couches.

More and more, we’re hearing stories of college students learning the ins and outs of business not from a book, but from getting out there and doing it on their own campuses. Kevin wrote about Cafe Norris at our alma mater and the students at Oberlin are another great example. It’s about doing something to better campus life while learning useful skills and information at the same time. Now if only I could draw…

What kinds of entrepreneurial endeavors have you seen on college campuses? If you could, what kind of business would you start at a university?

  • https://studio.youdesignit.com/youdesignit.cfm David

    Nobody really wants to walk around with a big brand front and center on their chest… people do like to show how clever they are though! (plus squirrels are awesome).